A person that is not a financial instruments business operator must not use a trade name or name that refers to it as a financial instruments business operator, and must not use any trade name or name that is confusingly similar to this.
金融商品取引業者でない者は、金融商品取引業者という商号若しくは名称又はこれに紛らわしい商号若しくは名称を用いてはならない。
Read this with the articles around it
financial instruments business operator
「金融商品取引業者」
A person registered by the Prime Minister under Article 29 to carry on financial instruments business (金融商品取引業).
Defined inArticle 2, paragraph (9)· applies throughout the law