Enterprises and trade associations must make their own efforts to Ensure Consumer Safety, as well as endeavoring to cooperate with policies for Ensuring Consumer Safety that are implemented by the national and local governments.
In consideration of the fact that it is important for Consumers themselves to act independently and rationally in order to have a sense of security and lead safe and fulfilling lives as consumers, Consumers must endeavor to acquire the necessary knowledge and collect the necessary information about the quality or performance of the goods or products an Enterprise supplies or the services it provides, the contracts they must conclude with an Enterprise, and other information pertinent to their lives as consumers.