Article 12Prohibition on Use of Names Causing Misconception That Merchant Is Another Merchant
第十二条(他の商人と誤認させる名称等の使用の禁止)
It is prohibited for any person to use, with a wrongful purpose, a name or trade name that could give rise to the misconception that the person is another merchant.
何人も、不正の目的をもって、他の商人であると誤認されるおそれのある名称又は商号を使用してはならない。
A merchant whose business interests have been or are likely to be infringed upon by the use of a name or trade name that violates the provisions of the preceding paragraph may demand that the person infringing or likely to infringe upon those business interests discontinue or refrain from the infringement.
merchant
「商人」
A person who, in their own name, carries on commercial transactions (商行為) as a business.
Defined inArticle 4, paragraph (1)· applies throughout the law