No party, when placing any advertisement with regard to midwifery services or birthing centers, is to run false advertisement, regardless of whether it is made in writing or by any other means.
In the case prescribed in the preceding paragraph, the contents and methods of the advertisement must conform to the following standards so as not to hinder appropriate selection of medical care by medical care recipients:
no advertisement is to be placed to the effect that the birthing center is superior to other birthing centers;
no exaggerated advertisement is to be placed;
誇大な広告をしないこと。
no advertisement that undermines public order or corrupt good morals is to be placed; and
公の秩序又は善良の風俗に反する内容の広告をしないこと。
other standards specified by an Order of the Ministry of Health, Labour and Welfare as necessary for appropriate selection of medical care.
その他医療に関する適切な選択に関し必要な基準として厚生労働省令で定める基準
In the case prescribed in paragraph (1), no advertisement of particulars other than those listed below are to be placed, except in cases specified by an Order of the Ministry of Health, Labour and Welfare as cases where there is little risk of hindering appropriate selection of medical care by medical care recipients even if advertisement of particulars other than those listed below is placed:
that the person is a midwife;
助産師である旨
the name, telephone number, information that indicates the location of the birthing center, and the name of the administrator of the birthing center;
当該助産所の名称、電話番号及び所在の場所を表示する事項並びに当該助産所の管理者の氏名
business days and hours or whether services can be booked;
就業の日時又は予約による業務の実施の有無
whether there are in-patient facilities, the admission capacity, number of midwives and other employees, and other particulars related to the facilities, equipment or employees of the relevant birthing center;
入所施設の有無若しくはその定員、助産師その他の従業者の員数その他の当該助産所における施設、設備又は従業者に関する事項
the names, ages, positions, and brief personal records of the midwives engaged in services at the relevant birthing center, and other particulars related to midwives, as prescribed by the Minister of Health, Labour and Welfare as particulars that contribute to recipients of medical care making appropriate choices with regard to their medical care;
当該助産所において業務に従事する助産師の氏名、年齢、役職、略歴その他の助産師に関する事項であつて医療を受ける者による医療に関する適切な選択に資するものとして厚生労働大臣が定めるもの
measures for responding to queries on medical care from patients or their families, measures to ensure the safety of medical care, measures to ensure the appropriate handling of personal information, and other particulars related to the management or operation of the relevant birthing center;
患者又はその家族からの医療に関する相談に応ずるための措置、医療の安全を確保するための措置、個人情報の適正な取扱いを確保するための措置その他の当該助産所の管理又は運営に関する事項
particulars related to cooperation with the services of the relevant birthing center, such as the names of the contract physicians provided for in Article 19, paragraph (1), or the names of hospitals or clinics;
particulars related to the provision of information on birth records and the provision of information on medical care at the relevant birthing center; and
助産録に係る情報の提供その他の当該助産所における医療に関する情報の提供に関する事項
other particulars prescribed by the Minister of Health, Labour and Welfare as equivalent to the particulars listed in each of the previous items.
その他前各号に掲げる事項に準ずるものとして厚生労働大臣が定める事項
Read this with the articles around it