Consumers and personal data

Protects consumers in their contracts with businesses: a consumer can rescind (取り消す) their agreement to a contract they were misled or pressured into, contract terms that free a business from liability or otherwise unfairly harm consumers are void (無効), and qualified consumer organizations (適格消費者団体) can demand that businesses stop such practices.

Makes seven kinds of trade fair — door-to-door sales (訪問販売), mail order sales (通信販売), telemarketing sales (電話勧誘販売), multilevel marketing (連鎖販売取引), specified continuous services (特定継続的役務提供), business opportunity sales (業務提供誘引販売取引) and door-to-door purchases (訪問購入) — and protects the customers of these businesses from harm.

It protects consumers by limiting the premiums (goods, money and other benefits offered with a deal) and banning the misleading advertisements and other representations that businesses use to draw customers unfairly and that are likely to hinder consumers' free and rational choice.

The rules for businesses that send advertising email: mail only people who consented or otherwise fall within the Act's list, stop when asked, show who is sending, never fake the sender's details, and never mail made-up addresses to send in bulk.

The rules on how businesses and public bodies must handle personal information — including businesses abroad that handle the information of people in Japan in supplying them goods or services — what people can ask of them about their own, and the commission that oversees them.

When a provider whose service sends information to people at large over telecommunications is liable for information on it that infringes someone's rights, how a person who claims to be harmed can have its sender identified, through the courts if need be, and what duties large designated providers have to handle requests to stop such information quickly and to be open about how they stop information.