If the case falls under any of the following items, the person who has committed the violation is punished by a fine of not more than one million yen:
次の各号のいずれかに該当する場合には、当該違反行為をした者は、百万円以下の罰金に処する。
when a business operator has made a representation that misleads the general consumers into believing that the quality, standard, or other content of the goods or services that they supply in transactions are significantly superior than the actual quality, standard, or content, or those of other business operators supplying the same type of or similar goods or services as those of that business operator;
when an business operator makes a representation that misleads general consumers into believing that the price of the goods or services or other trade conditions of the goods or services the business operator supplies are significantly more favorable than the actual price or trade conditions, or than those of other business operators who supply the same type or similar goods and services;