Article 22Administrative Measures Required to be Taken by Business Operators for Providing Premiums and Making Representations
第二十二条（事業者が講ずべき景品類の提供及び表示の管理上の措置）
Business operators must develop necessary systems for properly administering the maximum amount and total amount of the premiums, and other matters on provision of premiums, and matters on representations related to the quality, standard, and other content of goods or services, in order to prevent unfairly inducing customers and hindering voluntary and rational choice-making by general consumers, by providing premiums or making representations for transactions of goods or services the business operators supply.
The Prime Minister is to establish necessary guidelines for appropriately and effectively implementing the measures business operators should take based on the provisions of the preceding paragraph (simply referred to as "the guidelines" below in this Article).
When establishing the guidelines, the Prime Minister must deliberate with the minister who has jurisdiction over the business of the business operator and the Fair Trade Commission, and hear the opinion of the Consumer Commission, in advance.
When the Prime Minister establishes the guidelines, the Prime Minister is to publish the guidelines without delay.
内閣総理大臣は、指針を定めたときは、遅滞なく、これを公表するものとする。
The provisions of the preceding two paragraphs apply mutatis mutandis to changes made to the guidelines.