一conveying something that is different from the truth with regard to an important matter:a mistaken belief that what has been told is true; and

二providing a conclusive assessment of future prices, amount of money that a consumer will receive in the future, or any other matters whose changes in the future is uncertain, in connection with goods, rights, services or other things that may be the subject matter of a consumer contract:a mistaken belief that the conclusive assessment provided is certain.

一failing to leave the consumer's residence or place of business, despite the consumer manifesting intentions that the business operator leave that place;

二preventing the consumer from leaving the place where the business operator is soliciting the consumer to enter into the consumer contract, despite the consumer's intention to leave;

三accompanying the consumer to a place without telling the intended solicitation for a consumer contract, knowing that it would be difficult for the consumer willingly to leave the place where the business operator actually solicits the consumer to enter into the consumer contract;

四despite the consumer expressing an intent to contact a person other than the business operator by telephone or other means specified by Cabinet Office Order in order to have a consultation on whether or not to enter into the contract, using intimidating words and deeds and preventing the consumer from making the contact in a place where the consumer is being solicited to enter into the consumer contract;

五while knowing that a consumer who has little life experience is overly worried about fulfilling the aspirations regarding the following matters, the business operator prompts fears of the consumers and conveys that the goods, rights, services and any other things for the purpose of the consumer contracts are necessary to fulfill the consumer's aspirations although there are no reasonable grounds or rational basis supporting that necessity, in matters such as:

イeducation, employment, marriage, livelihood and other important matters in daily life;

ロphysical appearance, body type and other important matters related to physical characteristics or conditions;

六a consumer who has little life experience develops romantic feelings or other favorable feelings toward a business operator that solicits consumer contracts and knowing that the consumer may mistakenly believe that the business operator has reciprocal feelings toward the consumer, the business operator takes advantage of this situation, tells the consumer that the relationship between them will fail unless the consumer enters into the contract;

七while knowing that a consumer is overly worried about maintaining their current life with respect to livelihoods, health and other matters because their decision-making capacity is extremely diminished due to aging or mental and physical disorders, the business operator takes advantage of the situation, prompts their fears and although there are no reasonable grounds for supporting solicitation nor any other rational basis, the business operator states that it will be difficult for the consumer to maintain their current life unless the consumer enters into the consumer contract;

八in order to fuel their fear, the business operator indicates to the consumer that supernatural senses or other special abilities, that are difficult reasonably to verify, have shown that it would be impossible to avoid a serious misfortune that could happen in the present or future to the life, body, property, or other important matter of the consumer or a relative of the consumer unless the consumer takes certain measures, or takes advantage of the fact that the consumer holds such fear, and informs the consumer that entering into the consumer contract is indispensable for avoiding those serious misfortunes;

九before a consumer makes a manifestation of intention of an offer for a consumer contract or acceptance of such an offer, the business operator implements, in whole or in part, the obligations that are supposed to be fulfilled when the consumer enters into the contract, or changes the substance of the subject matter of the consumer contract, thus making it extremely difficult to restore the situation to the original status before the implementation or change; and

十in addition to what is provided for in the preceding item, when the business operator performs investigations, provides information, procures goods, or performs other business activities aiming at concluding a consumer contract before the consumer makes a manifestation of intention of an offer for a consumer contract or acceptance of such an offer, tells the consumer that the business activities have been performed in particular for the consumer, and also requests compensation for time and efforts expended for those business activities despite the fact that there was no special request from the consumer for those business activities, nor any reasonable grounds in light of other business social norms.

一the quality, purpose of use, and other details of the goods, rights, services, or other things for the purpose of the consumer contract which would normally influence a consumer's decision as to whether to enter into that contract;

二the price and other terms of a transaction involving the goods, rights, services, or other things for the purpose of the consumer contract which would normally influence a consumer's decision as to whether to enter into that contract; and

三circumstances other than what are provided for in the preceding two items, in which the goods, rights, services, or other things for the purpose of the consumer contract is generally determined to be necessary in order to avoid damage or risk to the consumer's life, person, property, or other important benefits.