# 金融商品取引法 / Financial Instruments and Exchange Act — 第三十七条 (Article 37)

- Law: 金融商品取引法 (Financial Instruments and Exchange Act), 昭和二十三年法律第二十五号
- English title "Financial Instruments and Exchange Act": Ministry of Justice translation
- Kind: Act — the distinction between 法律 (Act), 政令 (Cabinet Order), 省令 (Ministerial Order) and 条例 (local ordinance) decides who may issue it and what it may say.
- Provision: 第三十七条 (Article 37)（広告等の規制） — address `art-37`
- Text in force since: 2026-08-12
- URL (the page that opens at this provision): https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37
- Permanent URL (e-Gov law ID, never renamed): https://japanlaw.org/l/323AC0000000025/art-37
- Every provision below carries its address and both URLs on the line under it.
- Japanese text: e-Gov 法令検索, Digital Agency (デジタル庁). English: as marked on each line below.

Only the Japanese as published by the government has legal effect; the text
below is a copy of it. Every English rendering below is a translation and
says which kind: the Ministry of Justice's translation, or this
site's machine translation, whose model and date the Sources list names.
They are never merged and never substituted for one another.

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### 第三十七条（広告等の規制） — (Regulation of Advertising)
<sup>caption: Ministry of Justice translation — Japanese Law Translation Database System</sup>
<sup>art-37 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37 · https://japanlaw.org/l/323AC0000000025/art-37</sup>

    **第一項**  金融商品取引業者等は、その行う金融商品取引業の内容について広告その他これに類似するものとして内閣府令で定める行為をするときは、内閣府令で定めるところにより、次に掲げる事項を表示しなければならない。
    <sup>art-37/par-1 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37/par-1 · https://japanlaw.org/l/323AC0000000025/art-37/par-1</sup>
    When advertising the contents of its financial instruments business or performing any similar act specified by Cabinet Office Order, a financial instruments business operator, etc. must give the following particulars, pursuant to the provisions of Cabinet Office Order:
    <sup>Ministry of Justice translation — Japanese Law Translation Database System</sup>

      **一**  当該金融商品取引業者等の商号、名称又は氏名
      <sup>art-37/par-1/item-1 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37/par-1/item-1 · https://japanlaw.org/l/323AC0000000025/art-37/par-1/item-1</sup>
      the trade name or name of the financial instruments business operator, etc.;
      <sup>Ministry of Justice translation — Japanese Law Translation Database System</sup>

      **二**  金融商品取引業者等である旨及び当該金融商品取引業者等の登録番号
      <sup>art-37/par-1/item-2 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37/par-1/item-2 · https://japanlaw.org/l/323AC0000000025/art-37/par-1/item-2</sup>
      an indication that it is a financial instruments business operator, etc., and its registration number; and
      <sup>Ministry of Justice translation — Japanese Law Translation Database System</sup>

      **三**  当該金融商品取引業者等の行う金融商品取引業の内容に関する事項であつて、顧客の判断に影響を及ぼすこととなる重要なものとして政令で定めるもの
      <sup>art-37/par-1/item-3 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37/par-1/item-3 · https://japanlaw.org/l/323AC0000000025/art-37/par-1/item-3</sup>
      the particulars of the contents of the financial instruments business that the financial instruments business operator, etc. engages in, which is specified by Cabinet Order as material particulars that may have an impact on customers' judgment.
      <sup>Ministry of Justice translation — Japanese Law Translation Database System</sup>

    **第二項**  金融商品取引業者等は、その行う金融商品取引業に関して広告その他これに類似するものとして内閣府令で定める行為をするときは、金融商品取引行為を行うことによる利益の見込みその他内閣府令で定める事項について、著しく事実に相違する表示をし、又は著しく人を誤認させるような表示をしてはならない。
    <sup>art-37/par-2 · https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-37/par-2 · https://japanlaw.org/l/323AC0000000025/art-37/par-2</sup>
    When advertising the contents of its financial instruments business or engaging in any similar act specified by Cabinet Office Order, a financial instruments business operator, etc. must not make a representation that significantly conflicts with the fact of the matter or that could cause a person to have a serious misconception about the prospect of profiting from the performance of an act that constitutes a financial instruments transaction, or about any other matter that is specified by Cabinet Office Order.
    <sup>Ministry of Justice translation — Japanese Law Translation Database System</sup>

## Cited by

22 provisions cite this one. No official source publishes this direction.

- 資金決済に関する法律 第六十三条の二十二の十五第一項（金融商品取引法等の準用） — https://japanlaw.org/ja/payment-services-act/art-63-22-15/par-1 · https://japanlaw.org/l/421AC0000000059/art-63-22-15/par-1
- 資金決済に関する法律 第百十二条第一項第九号 — https://japanlaw.org/ja/payment-services-act/art-112/par-1/item-9 · https://japanlaw.org/l/421AC0000000059/art-112/par-1/item-9
- 資金決済に関する法律 第百十二条第一項第十号 — https://japanlaw.org/ja/payment-services-act/art-112/par-1/item-10 · https://japanlaw.org/l/421AC0000000059/art-112/par-1/item-10
- 金融商品取引法 第四十五条第一項第一号 — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-45/par-1/item-1 · https://japanlaw.org/l/323AC0000000025/art-45/par-1/item-1
- 金融商品取引法 第五十条の二第四項（廃業等の届出等） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-50-2/par-4 · https://japanlaw.org/l/323AC0000000025/art-50-2/par-4
- 金融商品取引法 第六十三条第十一項（適格機関投資家等特例業務） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63/par-11 · https://japanlaw.org/l/323AC0000000025/art-63/par-11
- 金融商品取引法 第六十三条の三第三項第一号（金融商品取引業者等が適格機関投資家等特例業務を行う場合） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63-3/par-3/item-1 · https://japanlaw.org/l/323AC0000000025/art-63-3/par-3/item-1
- 金融商品取引法 第六十三条の三第三項第二号（金融商品取引業者等が適格機関投資家等特例業務を行う場合） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63-3/par-3/item-2 · https://japanlaw.org/l/323AC0000000025/art-63-3/par-3/item-2
- 金融商品取引法 第六十三条の九第八項（海外投資家等特例業務の届出等） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63-9/par-8 · https://japanlaw.org/l/323AC0000000025/art-63-9/par-8
- 金融商品取引法 第六十三条の十一第三項第一号（金融商品取引業者等が海外投資家等特例業務を行う場合） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63-11/par-3/item-1 · https://japanlaw.org/l/323AC0000000025/art-63-11/par-3/item-1
- 金融商品取引法 第六十三条の十一第三項第二号（金融商品取引業者等が海外投資家等特例業務を行う場合） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-63-11/par-3/item-2 · https://japanlaw.org/l/323AC0000000025/art-63-11/par-3/item-2
- 金融商品取引法 第六十五条の四第一項（内閣府令への委任） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-65-4/par-1 · https://japanlaw.org/l/323AC0000000025/art-65-4/par-1
- 金融商品取引法 第六十五条の五第二項（適用除外） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-65-5/par-2 · https://japanlaw.org/l/323AC0000000025/art-65-5/par-2
- 金融商品取引法 第六十五条の五第四項（適用除外） — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-65-5/par-4 · https://japanlaw.org/l/323AC0000000025/art-65-5/par-4
- 金融商品取引法 第二百五条第一項第十号 — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-205/par-1/item-10 · https://japanlaw.org/l/323AC0000000025/art-205/par-1/item-10
- 金融商品取引法 第二百五条第一項第十一号 — https://japanlaw.org/ja/financial-instruments-and-exchange-act/art-205/par-1/item-11 · https://japanlaw.org/l/323AC0000000025/art-205/par-1/item-11
- 銀行法 第十三条の四第一項（金融商品取引法の準用） — https://japanlaw.org/ja/banking-act/art-13-4/par-1 · https://japanlaw.org/l/356AC0000000059/art-13-4/par-1
- 銀行法 第五十二条の二の五第一項（外国銀行代理銀行についての金融商品取引法の準用） — https://japanlaw.org/ja/banking-act/art-52-2-5/par-1 · https://japanlaw.org/l/356AC0000000059/art-52-2-5/par-1
- 銀行法 第五十二条の四十五の二第一項（銀行代理業者についての金融商品取引法の準用） — https://japanlaw.org/ja/banking-act/art-52-45-2/par-1 · https://japanlaw.org/l/356AC0000000059/art-52-45-2/par-1
- 銀行法 第五十二条の六十の十七第一項（金融商品取引法の準用） — https://japanlaw.org/ja/banking-act/art-52-60-17/par-1 · https://japanlaw.org/l/356AC0000000059/art-52-60-17/par-1
- 銀行法 第六十三条の二の五第一項第一号 — https://japanlaw.org/ja/banking-act/art-63-2-5/par-1/item-1 · https://japanlaw.org/l/356AC0000000059/art-63-2-5/par-1/item-1
- 銀行法 第六十三条の二の五第一項第二号 — https://japanlaw.org/ja/banking-act/art-63-2-5/par-1/item-2 · https://japanlaw.org/l/356AC0000000059/art-63-2-5/par-1/item-2

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## Sources

- e-Gov 法令検索, Digital Agency (デジタル庁) — 金融商品取引法 — the text in force from 2026-08-12 (https://laws.e-gov.go.jp/law/323AC0000000025/20260812_508AC0000000064), retrieved 2026-10-22
- Japanese Law Translation Database System, Ministry of Justice (法務省) — Financial Instruments and Exchange Act — Ministry of Justice translation (https://www.japaneselawtranslation.go.jp/en/laws/view/4633/tb), retrieved 2026-10-22
- This site's parser, version 212 — 金融商品取引法 — structure, counts, cross-references and defined terms, computed 2026-10-22
